Marketing
Case Studies
Culture Campaign for Lifeblue
During my time as co-founder at Real Human Media, we developed this video and press campaign for Lifeblue to showcase their company culture as well as several impressive new developments, including a new building, new CEO, and gaining B Corp status.
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"Seemore Profits" Campaign for Segpay
In spring of 2023 we collaborated with Creaxion to develop the "Seemore Profits" campaign for Segpay, a high-risk payments company. As a Project Manager at Explainify, I had the privilege of overseeing this project and working closely with the Segpay and Creaxion teams to develop the campaign's key creative elements, including the animated characters and videos.
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Stadium Tech Report
As the Marketing Project Coordinator at Ampthink, I oversaw the successful re-launch of Stadium Tech Report, an online trade publication in the Wireless Infrastructure space, after it was acquired by Ampthink. I collaborated with the head writer to manage the rebranding efforts and execute a strategic social media campaign to drive awareness and engagement for the re-launched publication.
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"Bean to Cup" Campaign for ServiceNow & Starbucks
I worked with the Senior ABM Marketing Manager at ServiceNow to develop the messaging, visual storytelling and creative collateral for this multimedia campaign built around an "Art of the Possible" story for Starbucks.
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"Run for the Blue" Campaign for Dallas PD
At Real Human Media we developed this fundraiser campaign for the Dallas PD. Producing a series of videos for web and social to promote the event, as well as Jumbotron content which was shown to over 4,500 attendees.
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