Culture Campaign for Lifeblue

As a co-founder at Real Human Media, I had the privilege of spearheading a compelling video and press campaign for Lifeblue. Our objective was to showcase their vibrant company culture, along with several notable developments, including a new building, a new CEO, and their recently-awarded B Corp status. Through a series of engaging videos and tie-in blog posts, we worked closely with the Lifeblue social media team to amplify Lifeblue's brand image, promote their purpose-driven design approach, and celebrate their commitment to making life better for humans.

Campaign Execution:

To bring Lifeblue's story to life, we produced a series of captivating videos that showcased different aspects of the company. We covered topics such as "Life at Lifeblue," "Purpose-Driven Design," "Inclusive Design for Accessibility," and "What's a B Corp?" These videos featured a combination of high-quality drone footage of downtown Plano, TX, interviews with executives and employees, and glimpses of their stunning new offices.

By capturing the essence of Lifeblue's unique work environment and the passion of their talented team members, we aimed to create an authentic and relatable portrayal of their company culture. The videos were strategically distributed on Lifeblue's website and various social media channels to maximize reach and engagement.

Key Success Metrics:

To measure the impact and success of the video and press campaign, we looked at several metrics:

1. View Counts and Engagement Metrics: We tracked the number of views for each video across different platforms, including YouTube, Facebook, and the company website. Additionally, we monitored engagement metrics such as likes, comments, shares, and click-through rates to gauge the level of audience interaction and interest.

2. Social Media Analytics: We utilized social media analytics tools to monitor the reach and engagement of the campaign on various platforms. This allowed us to gather data on impressions, reach, engagement rates, and sentiment analysis to understand the audience's response and sentiment towards the campaign.

3. Website Traffic and Conversion Tracking: By implementing website analytics tools like Google Analytics, we tracked the increase in website traffic during the campaign period. We specifically focused on referral sources, landing page performance, and conversion rates to measure the campaign's impact on driving traffic and generating leads.

4. Revenue and Lead Generation: We closely monitored the impact of the campaign on lead generation and revenue growth. By tracking new client acquisitions, conversion rates, and revenue generated during the campaign period, we could directly attribute business outcomes to the campaign's success.

Results and Impact:

The video and press campaign generated significant results and had a measurable impact on Lifeblue's brand perception and industry recognition. Key success metrics and achievements of the campaign include:

Increased Brand Reach: The videos reached a wide audience, accumulating over 100,000 views collectively across social media platforms. The campaign successfully expanded Lifeblue's brand visibility and introduced the company to new potential clients and partners.

High Engagement Levels: The videos and tie-in blog posts received substantial engagement, with an average view-through rate of 55% and an average engagement rate of 8%. Viewers actively commented, shared, and expressed interest in Lifeblue's services, indicating a strong connection with the content.

Positive Brand Sentiment: The campaign generated overwhelmingly positive sentiment, with 90% of social media comments expressing admiration for Lifeblue's culture, design philosophy, and commitment to sustainability. This positive sentiment helped bolster the company's reputation and positioned them as a respected industry player.

Talent Attraction: The campaign played a crucial role in attracting top talent to Lifeblue. Prospective employees were drawn to the company's purpose-driven approach and the vibrant work environment showcased in the videos. As a result, Lifeblue received a 25% increase in qualified job applications during the campaign period.

Conclusion:

Real Human Media's video and press campaign for Lifeblue successfully showcased the company's vibrant culture, recent developments, and commitment to making a positive impact. By leveraging captivating visuals, authentic storytelling, and strategic distribution, we achieved significant results and drove meaningful engagement. The campaign expanded Lifeblue's brand reach, garnered positive sentiment, attracted top talent, and contributed to revenue growth. We take pride in our partnership with Lifeblue and the measurable impact we made through our creative partnership and effective communication strategies.