Uniting Communities and Honoring Heroes at Run for the Blue

As co-founder of Real Human Media, a Dallas-based boutique creative agency, I had the privilege of leading the development of a powerful fundraiser campaign for the Dallas Police Department (DPD). This case study delves into our collaborative efforts in producing a series of impactful videos and engaging Jumbotron content for the Run For The Blue event, which aimed to support fallen and injured officers and their families.

Objective:

Our primary goal was to create a compelling campaign that would raise awareness, drive participation, and generate support for the Dallas PD and the families affected by the tragic events of July 7, 2016.

Strategy and Execution:

We conducted in-depth video interviews with Dallas police officers, event attendees, and survivors to capture their personal stories, emotions, and the importance of community support. These interviews formed the core of our video content. We strategically released the video interviews on various social media platforms ahead of the event to create anticipation, generate buzz, and encourage community participation. The emotional narratives and inspiring testimonials resonated with viewers, compelling them to join the cause.

To maximize the impact during the Run For The Blue event, we produced captivating Jumbotron content featuring snippets from the video interviews, messages of gratitude, and calls to action. The Jumbotron visuals were displayed prominently throughout the event, engaging over 4,500 attendees and reinforcing the campaign's mission.

Key Metrics for Success:

1. Social Media Engagement: We closely monitored social media platforms for metrics such as video views, likes, shares, and comments. These engagement metrics provided insights into the campaign's reach and resonation within the community.

2. Event Attendance and Participation: We tracked the number of participants who registered for the event, as well as the overall event turnout. Additionally, we encouraged attendees to share their experiences and support on social media using dedicated event hashtags.

Results and Impact:

Heightened Awareness: The video interviews generated significant attention and empathy, resulting in a 150% increase in social media engagement compared to previous campaigns. The community rallied behind the cause, sharing the videos widely and fostering a sense of unity.

Increased Event Participation: The impactful storytelling and emotional connection established through the videos led to a 35% rise in event registrations and a record-breaking attendance of over 4,500 participants. The community's response was a testament to the campaign's success in mobilizing support.

Amplified Support and Donations: The campaign effectively raised awareness about the needs of fallen and injured officers' families. As a result, the event witnessed a 20% increase in fundraising efforts compared to previous years, with donations pouring in from individuals, businesses, and organizations.

Long-lasting Impact: The campaign's reach extended beyond the event itself, sparking ongoing conversations about law enforcement support and community unity. The videos have proven to be evergreen content for the client, and continue to be used by Run for the Blue to inspire empathy and generate additional donations even after the event's conclusion.

Conclusion:

The Run For The Blue fundraiser campaign showcased the power of storytelling and community engagement. Through our video interviews, strategic social media promotion, and impactful Jumbotron content, we successfully united communities, honored fallen heroes, and supported the families of injured officers. The campaign's success was evident in the heightened awareness, increased event participation, amplified support, and a lasting impact on the community's perception of law enforcement.