Stadium Tech Report - Website Launch and Rebrand Campaign

As the Marketing Project Coordinator at Ampthink, I developed a roadmap for the web development team during re-launch, managed all social media channels and campaigns associated with STR, produced tie-in content such as podcasts and feature articles, and administered the Wordpress site and publishing schedule for the first 6 months of operation.

Acquisition and Rebranding Objectives:

Our primary objective was to establish Ampthink as a leading authority in the Wireless Infrastructure space by acquiring and re-launching Stadium Tech Report. We aimed to leverage the publication's established reputation and readership to solidify our position as a trusted source of industry insights.

We wanted to revamp Stadium Tech Report's visual identity and website to be more modern and user friendly, reflecting the design and technical resources we had available at Ampthink. This involved a comprehensive redesign, including new branding elements, updated content structure, and enhanced functionality.  We also wanted to grow STR reach on several social media channels which were not previously used, and increase the publishing cadence and variety of content.

Strategy and Execution:

Working closely with the managing editor, we outlined the rebranding strategy and developed a timeline for the website redesign, content creation, and social media campaign. Clear communication and regular coordination were key to ensuring a smooth transition.

Our design team worked diligently to create a new visual identity for Stadium Tech Report that reflected Ampthink's brand values and positioned the publication as a modern and authoritative resource. The website underwent a comprehensive redesign to improve navigation, readability, and overall user experience.

We collaborated with the managing editor to curate high-quality content that covered the latest trends, news, and insights in the Wireless Infrastructure space. We ensured that the content was well-researched, informative, and aligned with the interests of our target audience.

To generate buzz around the re-launch, we crafted a comprehensive social media campaign that encompassed platforms such as LinkedIn, Twitter, and Facebook. We developed a content calendar, created engaging posts, and utilized targeted advertising to reach industry professionals and decision-makers.

We identified key influencers and industry experts in the Wireless Infrastructure space and leveraged their expertise to amplify the re-launch. This included inviting guest contributors, conducting interviews, and cross-promoting their content to expand the publication's reach.

Key Metrics for Success:

1. Website Analytics: We utilized web analytics tools like Google Analytics to track website metrics such as traffic, page views, bounce rates, and user engagement. These insights helped us measure the impact of the rebranding and website redesign on user behavior and overall performance.

2. Social Media Analytics: We closely monitored social media metrics such as follower growth, post reach, engagement rates, and click-through rates. Platforms' built-in analytics and third-party tools provided valuable data to evaluate the success of our social media campaign and content strategy.

3. Conversion Tracking: By implementing conversion tracking pixels and goals, we were able to measure the impact of the re-launch on lead generation, newsletter sign-ups, and subscription conversions. This data allowed us to assess the effectiveness of our call-to-action strategies.

4. Surveys and Feedback: We conducted user surveys and collected feedback through online forms and email campaigns. These surveys gauged reader satisfaction, content preferences, and perceptions of the re-launched publication. Insights from these surveys helped us refine our content strategy and identify areas for improvement.

Results and Impact:

Increased Website Traffic: Following the re-launch of Stadium Tech Report with the new website, we witnessed a substantial surge in website traffic. Monthly unique visitors increased by 60%, indicating a growing interest in the content and offerings of the publication within the wireless infrastructure industry.

Enhanced Brand Visibility: The re-launch of Stadium Tech Report garnered significant attention within the industry and beyond. Our strategic marketing efforts, including targeted social media campaigns, resulted in a 40% increase in brand mentions and a 50% growth in social media followers. The publication's presence and influence expanded, solidifying its position as a trusted source of information.

Engaged Audience: The revamped website and updated content strategy successfully captivated the target audience. Average time spent on the website increased by 30%, indicating that visitors were actively engaging with the articles, reports, and insights provided by Stadium Tech Report. This engagement was further reflected in a 25% increase in user-generated comments and discussions on across social media channels.

Improved Lead Generation: The re-launch campaign incorporated lead generation strategies to capture valuable contact information from interested individuals within the industry. Subscriptions and downloads of the content doubled as targeted lead capture forms, with leads subsequently nurtured for potential business opportunities. These leads not only benefited Stadium Tech Report but also nourished leads for Ampthink, creating additional revenue streams.

Industry Recognition: The rebranding and re-launch of Stadium Tech Report caught the attention of industry influencers, leading to partnerships and collaborations with key players in the wireless infrastructure space. The publication's credibility and reputation were bolstered, positioning it as a go-to resource for industry insights and trends.

Revenue Growth: The successful re-launch of Stadium Tech Report translated into tangible business outcomes. Advertising revenue increased by 25% within the first six months, with new advertisers seeking to leverage the publication's expanded reach and engaged audience. This revenue growth not only made the publication cashflow positive in its first year but also provided the financial stability necessary to further invest in content development and expansion.

Conclusion:

Through our strategic rebranding and re-launch efforts for Stadium Tech Report, we achieved remarkable results in terms of increased website traffic, enhanced brand visibility, engaged audience, improved lead generation (benefiting both Stadium Tech Report and Ampthink), industry recognition, and revenue growth. The revamped publication became a trusted resource within the wireless infrastructure industry, catering to the evolving needs of its audience while nourishing leads for Ampthink. The success of the campaign validated our comprehensive approach to marketing, content development, and social media engagement. Stadium Tech Report established itself as a premier trade publication, fostering meaningful connections within the industry, and driving its continued growth and success.